OFFICIAL WHISKEY OF CU ATHLETICS

Laws Whiskey House is thrilled to declare our official sponsorship of CU Athletics. As a true embodiment of Colorado pride, our whiskey is grown, distilled, and aged right here in the heart of Colorado. We couldn’t be more enthusiastic about joining forces with another esteemed Colorado institution, symbolizing nothing but excellence.

COLLECT THE TRADITION

Ralphie’s Reserve Straight Bourbon is a whiskey built on Colorado pride. Distilled from heirloom Colorado grains and proofed with water from El Dorado Springs, just south of Boulder, it embodies the strength and tradition of CU Athletics.

We launched the first limited-edition Ralphie’s Reserve Bourbon at the very start of our partnership with CU, before the unforgettable season that followed. Fans had plenty to celebrate as CU Football delivered a winning record, a bowl appearance, a share of the Big 12 Conference title, and individual player honors that included bringing home the Heisman Trophy. That inaugural bottle, marking the beginning of our journey as the Official Whiskey of CU Athletics, can still be found on shelves today.

Now, in our second year together, we’re raising the bar with a new limited-edition Ralphie’s Reserve Bourbon featuring an inverted label design for the 2025/2026 season. Whether you’re adding it to your collection or pouring a glass on game day, this release is a true keepsake for CU fans.

A portion of every bottle supports the Ralphie Live Mascot Program, which provides care for CU’s beloved live buffalo mascots and promotes community education about the American Bison.

Raise a glass to Ralphie, to Colorado, and to another year of unforgettable moments.

President and Founder of Laws Whiskey House – Al Laws

“We’re excited to partner with CU Athletics and we can’t wait for fans and visitors to discover a taste of Colorado through our whiskeys. This partnership gives us the opportunity to showcase the best whiskey we make and reinforces our Colorado roots.”

University of Colorado Athletic Director – Rick George

“Laws Whiskey House is a great Colorado company and we’re excited to welcome them to the Colorado Athletics family as our first official spirit partner. In addition to supporting our student-athletes, Ralphie’s Reserve Straight Bourbon will help benefit our Ralphie Live Mascot program, which provides invaluable support to the most iconic mascot in all of sports.”

This limited-edition release blends CU pride with Colorado craftsmanship to support student-athletes across all 11 official collegiate sports

Black & Gold Select was selected by CU Athletics Director Rick George and members of the CU Athletics Department in collaboration with Al Laws and the Laws Whiskey House Team. Composed of just five barrels, ranging in age from four to nine years, this exceptional 2024 blend embodies the excellence Colorado has to offer.

Stay tuned for details on the 2025 release. Another unique selection by CU Athletics Director Rick George and members of the CU Athletics Department.