OFFICIAL WHISKEY OF CU ATHLETICS
Laws Whiskey House is proud to be the Official Whiskey of CU Athletics, bringing together two things deeply rooted in Colorado: great whiskey and Buffs pride.
From game day cocktails to milestone celebrations, Ralphie’s Reserve and Black & Gold Select give CU fans two distinctly Colorado ways to raise a glass.
Built for game day.
Ralphie’s Reserve Straight Bourbon is a whiskey built on Colorado pride. Distilled from heirloom Colorado grains and proofed with water from Eldorado Springs, just south of Boulder, it embodies the strength and tradition of CU Athletics.
Easy to enjoy neat, on the rocks, or in your favorite game day cocktail, Ralphie’s Reserve is made for tailgates, watch parties, and every Buffs victory in between.
A portion of every bottle sold supports the Ralphie Live Mascot Program, helping provide care for CU’s beloved live buffalo mascots while supporting community education about the American Bison.
Raise a glass to Ralphie, to Colorado, and to another season of unforgettable moments.
Made for the biggest Buffs moments
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Black & Gold Select was chosen by Laws founder Al Laws and the Laws Whiskey House team alongside members of the CU Athletics Department.
Aged between five and ten years, this 10-barrel batch includes one barrel re-barreled from the previous year’s blend—carrying a piece of the tradition forward while creating something entirely new.
Deeply layered and distinctly Colorado, Black & Gold Select is made for celebrations, raising a glass to the Buffs. A percentage of bottle sales supports student-athletes across all 11 official CU collegiate sports.
Unanimously selected. Deeply layered. Unmistakably Colorado.
President and Founder of Laws Whiskey House – Al Laws
“We’re excited to partner with CU Athletics and we can’t wait for fans and visitors to discover a taste of Colorado through our whiskeys. This partnership gives us the opportunity to showcase the best whiskey we make and reinforces our Colorado roots.”
University of Colorado Athletic Department
“Laws Whiskey House is a great Colorado company and we’re excited to welcome them to the Colorado Athletics family as our first official spirit partner. In addition to supporting our student-athletes, Ralphie’s Reserve Straight Bourbon will help benefit our Ralphie Live Mascot program, which provides invaluable support to the most iconic mascot in all of sports.”
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